Scales

Reviewer Credibility

A psychometric review of the Reviewer Credibility (RC) scale developed by Grewal and Stephen (2019),...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived CSR Ability (PCSRA)

The Perceived CSR Ability (PCSRA) scale is a 3-item psychometric measure created by Jin and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Interpersonal Bonding Goals

A comprehensive academic analysis of the Interpersonal Bonding Goals (IBG) scale developed by Nikolova, Lamberton,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Online Community Connectedness (OCC)

A comprehensive psychometric guide to the Online Community Connectedness (OCC) scale developed by Hanson, Jiang,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Self–Brand User Congruence (SBUC)

A comprehensive psychometric and theoretical review of the Self–Brand User Congruence (SBUC) scale, a three-item...

September 12, 2026 • Dr. Mohammed Looti
Scales

Self-Brand Congruence (SBC)

A comprehensive psychometric guide to the Self-Brand Congruence (SBC) scale developed by Dagogo-Jack and Forehand...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Character Social Conformity (ACSC)

The Ad Character Social Conformity (ACSC) scale, developed by Youn, Park, and Eom (2019) from...

September 12, 2026 • Dr. Mohammed Looti
Scales

Retirement Time Salience (RTS)

A comprehensive psychometric review of the Retirement Time Salience (RTS) scale, measuring cognitive awareness and...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Competence Perception (GCP)

A comprehensive academic guide to the General Competence Perception (GCP) scale, a validated 6-item instrument...

September 12, 2026 • Dr. Mohammed Looti
Scales

Company Ratings Typicality (CRT)

A comprehensive academic analysis of the Company Ratings Typicality (CRT) scale, adapted by Yang and...

September 12, 2026 • Dr. Mohammed Looti