Scales

Affective In-Game Brand Engagement (AIBE)

A comprehensive psychometric review of the Affective In-Game Brand Engagement (AIBE) scale developed by Berger...

September 16, 2026 • Dr. Mohammed Looti
Scales

Psychological Inner Emptiness (PIE)

The Psychological Inner Emptiness (PIE) scale is a 3-item psychometric measure assessing situational feelings of...

September 16, 2026 • Dr. Mohammed Looti
Scales

Consumer Empowerment by Firm (CEF)

Comprehensive academic overview of the Consumer Empowerment by Firm (CEF) scale adapted by Paharia and...

September 16, 2026 • Dr. Mohammed Looti
Scales

App-Based Goal Pursuit Efficacy (AGPE)

A comprehensive academic psychometric profile of the App-Based Goal Pursuit Efficacy (AGPE) scale, developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Object Eeriness Perception (OEP)

A comprehensive academic guide to the Object Eeriness Perception (OEP) scale, a psychometric tool developed...

September 16, 2026 • Dr. Mohammed Looti
Scales

Home Furniture Visualization Ease (HFVE)

A comprehensive psychometric guide to the Home Furniture Visualization Ease (HFVE) scale, measuring mental imagery,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charity Donation Intention (CDI)

A psychometric review of the Charity Donation Intention (CDI) scale, a 3-item semantic differential instrument...

September 16, 2026 • Dr. Mohammed Looti
Scales

Charitable Donation Effort and Sacrifice

A psychometric review of the Charitable Donation Effort and Sacrifice (CDES) scale, evaluating observer perceptions...

September 16, 2026 • Dr. Mohammed Looti