Scales

Independence (Self-Concept) (INDEP)

A comprehensive academic guide to the Independence (Self-Concept) (INDEP) scale by Choi & Miracle (2004),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Familiarity (BCFAM)

A comprehensive psychometric guide to the Brand and Category Familiarity (BCFAM) scale developed by Ingrid...

September 18, 2026 • Dr. Mohammed Looti
Scales

Affective Response (Negative) (ARN)

A psychometric review of the Affective Response (Negative) (ARN) scale, an 8-item state measure developed...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Formality

Comprehensive academic psychometric profile of the Aesthetic Formality scale (Wang, Minor, & Wei, 2011), evaluating...

September 18, 2026 • Dr. Mohammed Looti
Scales

Aesthetic Appeal

The Aesthetic Appeal Scale is a 3-item semantic differential instrument developed by Wang, Minor, and...

September 18, 2026 • Dr. Mohammed Looti
Scales

Accountability Degree

A comprehensive academic psychometric profile of the Accountability Degree scale (Mehta, Hoegg, & Chakravarti, 2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Local Presence in AR Scale (LP-AR)

The Local Presence in AR Scale (LP-AR) is a psychometric instrument measuring the perception that...

September 18, 2026 • Dr. Mohammed Looti
Scales

Augmentation Quality Scale (AQS)

The Augmentation Quality Scale (AQS) is a 9-item psychometric instrument measuring consumer evaluations of virtual...

September 18, 2026 • Dr. Mohammed Looti
Scales

Brand Personality Appeal Scale (BPA)

The Brand Personality Appeal Scale (BPA), developed by Freling, Crosno, and Henard (2011), measures consumer...

September 18, 2026 • Dr. Mohammed Looti