Scales
Attitude Toward the Logo (Interestingness) (ATLI)
A comprehensive psychometric guide to the Attitude Toward the Logo (Interestingness) (ATLI) scale developed by...
Consumer Psychology
1687 results
Scales
Attitude Toward the Logo (Clarity) (ATLC)
The Attitude Toward the Logo (Clarity) (ATLC) is a psychometrically validated three-item scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (Social Responsibility) (ATCSR)
The Attitude Toward the Company (Social Responsibility) (ATCSR) scale is a validated 5-item instrument measuring...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Company (General) (ATCG)
A comprehensive psychometric guide to the Attitude Toward the Company (General) (ATCG) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Hatred)
A comprehensive academic analysis of the Attitude Toward the Brand (Hatred) (ATBH) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand (Capabilities) (ATBC)
A comprehensive psychometric guide to the Attitude Toward the Brand (Capabilities) (ATBC) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward “Green” Marketing Claims (Believability) (AGMCB)
Comprehensive psychometric review of the Attitude Toward "Green" Marketing Claims (Believability) (AGMCB) scale developed by...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Code Switching (ATCS)
The Attitude Toward Code Switching (ATCS) scale is a 9-item psychometric instrument developed by Melissa...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Brands in a Product Class (ATBPC)
A comprehensive psychometric overview of the Attitude Toward Brands in a Product Class (ATBPC) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Self-Designed Product
A psychometric review of the Attitude Toward a Self-Designed Product (ATSDP) scale (Moreau, Bonney, &...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP)
The Attitude Toward a Low Price Guarantee (Protection Focus) (ALPGP) is a 3-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI)
A psychometric review of the Attitude Toward a Low Price Guarantee (Information Focus) (ALPGI) scale,...
September 18, 2026
•
Dr. Mohammed Looti