Scales
Convenience of the Transaction (Digital) (CTD)
The Convenience of the Transaction (Digital) (CTD) scale, developed by Joel E. Collier and Daniel...
Consumer Psychology
1687 results
Scales
Contact Frequency Irritation
Comprehensive academic guide to the Contact Frequency Irritation (CFI) scale developed by Andrea L. Micheaux...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Connectedness with an Individual (CWI)
The Connectedness with an Individual (CWI) scale is a 6-item psychometric instrument developed by Jiang,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Word-of-Mouth (On-line) (ATWOM)
The Attitude Toward Word-of-Mouth (On-line) (ATWOM) scale is a 6-item psychometric instrument developed by Khare,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Website (Shopping Enjoyment) (ATWE)
A comprehensive academic psychometric analysis of the Attitude Toward the Website (Shopping Enjoyment) (ATWE) scale...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Website (Image) (ATWI)
Comprehensive academic profile and psychometric review of the Attitude Toward the Website (Image) (ATWI) scale,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Website (Design) (ATWD)
A comprehensive academic guide and psychometric analysis of the Attitude Toward the Website (Design) (ATWD)...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Sponsorship (ATSS2)
A comprehensive academic analysis of the Attitude Toward the Sponsorship (ATSS2) scale developed by Erik...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Utilitarian) (ATPU)
Comprehensive academic overview of the Attitude Toward the Product/Brand (Utilitarian) (ATPU) scale developed by Voss,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Product/Brand (Hedonic) (ATPH)
The Attitude Toward the Product/Brand (Hedonic) (ATPH) scale by Voss, Spangenberg, and Grohmann (2003) is...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Organization (Admiration) (ATOA)
A comprehensive psychometric analysis of the Attitude Toward the Organization (Admiration) (ATOA) scale by Aaker,...
September 18, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Low Price Claim (Self-Serving) (ATSS)
The Attitude Toward the Low Price Claim (Self-Serving) (ATSS) scale is a 5-item psychometric instrument...
September 18, 2026
•
Dr. Mohammed Looti