Scales

Motivated Consumer Innovativeness Scale

A comprehensive academic psychometric evaluation of the Motivated Consumer Innovativeness (MCI) Scale developed by Vandecasteele...

September 18, 2026 • Dr. Mohammed Looti
Scales

Locavore Scale

A psychometric review of the Locavore Scale (LOC), measuring consumer ideology toward local food across...

September 18, 2026 • Dr. Mohammed Looti
Scales

Consumer Racism Scale

The Consumer Racism Scale (CRS), developed by Jean-François Ouellet (2007), is a 9-item psychometric instrument...

September 18, 2026 • Dr. Mohammed Looti
Scales

Consumer Disidentification Scale (CDIS)

A comprehensive academic analysis of the Consumer Disidentification Scale (CDIS) developed by Alexander Josiassen (2011),...

September 18, 2026 • Dr. Mohammed Looti
Scales

Product Design Scale (PDS)

The Product Design Scale (PDS), developed by Homburg, Schwemmle, and Kuehnl (2015), measures consumers' holistic...

September 18, 2026 • Dr. Mohammed Looti
Scales

Consumer Disgust Index (CDI)

The Consumer Disgust Index (CDI) is a validated 2-item psychometric instrument measuring the intensity of...

September 18, 2026 • Dr. Mohammed Looti
Scales

Hierarchical Service Quality Scale

The Hierarchical Service Quality Scale (HSQS), developed by Brady and Cronin (2001), is a landmark...

September 18, 2026 • Dr. Mohammed Looti
Scales

Data Management Fairness Scale (DMFS)

A comprehensive academic guide to the Data Management Fairness Scale (DMFS) by Martin, Borah, and...

September 18, 2026 • Dr. Mohammed Looti