Scales
Personalized Advertising Irritation Scale (PADI)
The Personalized Advertising Irritation Scale (PADI), developed by Tae Hyun Baek and Mariko Morimoto (2012),...
Consumer Psychology
1687 results
Scales
Brand Personality Appeal (Favorability) (BPAF)
A psychometric profile of the Brand Personality Appeal (Favorability) (BPAF) scale developed by Freling, Crosno,...
September 23, 2026
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Dr. Mohammed Looti
Scales
Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR)
A comprehensive psychometric analysis of the Attitude Toward Offshore Services (Free-Trade Resentment) (OSFR) scale developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Website (Security) (ATWS)
The Attitude Toward the Website (Security) (ATWS) scale is a 4-item instrument developed by Leslie...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Offshoring Scale (ATOFF)
A comprehensive academic psychometric profile of the Attitude Toward Offshoring Scale (ATOFF), detailing its theoretical...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (General) (ATIGA-G)
Comprehensive academic guide to the Attitude Toward In-Game Advertising (General) (ATIGA-G) scale, developed by Karolien...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E)
The Attitude Toward In-Game Advertising (Entertaining) (ATIGA-E) scale measures the hedonic and amusement perceptions players...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attention Overload Scale (ATOL)
The Attention Overload Scale (ATOL) is a 6-item psychometric scale developed by Keisha M. Cutright...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Comfort Scale
The Customer Attachment Comfort Scale (CATCOM) is a 4-item psychometric measure adapted from adult attachment...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Customer Attachment Anxiety Scale (CATANX)
A comprehensive psychometric guide to the Customer Attachment Anxiety Scale (CATANX), exploring its theoretical foundation...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Appropriateness of Warranty Time Units Scale (AWTU)
Comprehensive academic profile of the Appropriateness of Warranty Time Units Scale (AWTU), developed by Lembregts...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Purchase Anxiety Scale (PANX)
A comprehensive academic psychometric profile of the Purchase Anxiety Scale (PANX) developed by Manoj Thomas...
September 23, 2026
•
Dr. Mohammed Looti