Scales
Attitude Toward the Company’s Communications Scale (ATCC)
The Attitude Toward the Company's Communications Scale (ATCC) is a psychometrically validated three-item, 7-point Likert-type...
Consumer Psychology
1687 results
Scales
Attitude Toward the Brand (Social Fit) (ATBR-AM)
A comprehensive psychometric guide to the Attitude Toward the Brand (Social Fit) (ATBR-AM) scale, developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (ATBE-S)
The Attitude Toward the Brand Extension Scale (ATBE-S) is a four-item, seven-point psychometric measurement tool...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Brand Extension Scale (Brief) (ATBE-P)
A comprehensive psychometric guide to the Attitude Toward the Brand Extension Scale (Brief) (ATBE-P) by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Relevance) (ATAD-R)
Comprehensive psychometric overview of the Attitude Toward the Ad (Relevance) (ATAD-R) scale developed by Lawrence,...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Humorous) (ATAD-H)
A detailed psychometric examination of the Attitude Toward the Ad (Humorous) (ATAD-H) scale, developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Deceptive) (ATAD-D)
A comprehensive psychometric guide to the Attitude Toward the Ad (Deceptive) (ATAD-D) scale developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward the Ad (Pleasurable) (ATAD-P)
The Attitude Toward the Ad (Pleasurable) (ATAD-P) scale is a 4-item psychometric measure developed by...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I)
A comprehensive psychometric guide to the Attitude Toward Shopping Websites (Information Benefits) Scale (ATSW-I), developed...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU)
Comprehensive psychometric profile of the Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU) developed by Rose...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Shopping Websites (Community) Scale (ATSW-C)
Comprehensive academic overview of the Attitude Toward Shopping Websites (Community) Scale (ATSW-C) / Connectedness Scale...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Reading Scale (ATREAD)
A comprehensive psychometric guide to the Attitude Toward Reading Scale (ATREAD) developed by Avnet, Pham,...
September 23, 2026
•
Dr. Mohammed Looti