Scales

Freshness of the Cooked Food

A psychometric review of the Freshness of the Cooked Food Scale (Yamim, Mai, & Werle,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Food for Performance

A comprehensive psychometric analysis of the Food for Performance scale, measuring the lay belief that...

September 23, 2026 • Dr. Mohammed Looti
Scales

Food Care During Production (Machine)

A comprehensive psychometric guide to the Food Care During Production (Machine) scale developed by Suher,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Food Care During Production (Human)

A comprehensive psychometric guide to the Food Care During Production (Human) scale developed by Suher,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Flattery

A comprehensive academic analysis of the Flattery Scale introduced by Hess et al. (2020), detailing...

September 23, 2026 • Dr. Mohammed Looti
Scales

Corporate Hypocrisy

A psychometric overview of the Corporate Hypocrisy Scale (Wagner, Lutz, & Weitz, 2009), assessing consumer...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Hypocrisy

Comprehensive academic overview of the Brand Hypocrisy Scale (Guèvremont, 2019), evaluating its psychometric properties, theoretical...

September 23, 2026 • Dr. Mohammed Looti
Scales

Brand Evangelism

The Brand Evangelism Scale (Becerra & Badrinarayanan, 2013) measures the most committed tier of consumer-brand...

September 23, 2026 • Dr. Mohammed Looti
Scales

Online Brand Advocacy Scale (OBA)

A comprehensive psychometric review of the Online Brand Advocacy Scale (OBA), a 16-item instrument developed...

September 23, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward the Hotel Scale (ATHOT)

A detailed academic psychometric review of the Attitude Toward the Hotel Scale (ATHOT), examining its...

September 23, 2026 • Dr. Mohammed Looti