Scales

Weather’s Effect on Mood (Positive)

A comprehensive psychometric guide to the Weather's Effect on Mood (Positive) scale developed by Chun-Tuan...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Warmth (Semantic Differential)

A comprehensive psychometric guide to the Brand Warmth (Semantic Differential) scale developed by Chu, Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warmth of the Brand

A comprehensive psychometric guide to the Warmth of the Brand scale, evaluating how consumers perceive...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Using the Object

The Warm Glow from Using the Object scale measures the self-affirming, warm affective reaction experienced...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Doing Something Good

Comprehensive academic overview of the Warm Glow from Doing Something Good scale by Chang and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Warm Glow from Being Altruistic

A psychometric measurement tool evaluating the positive, self-affirming emotional state resulting from prosocial engagement and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Volatility

The Volatility Scale, developed by Keith A. Botner, Arul Mishra, and Himanshu Mishra (2020), is...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Product Premiumness

A comprehensive psychometric guide to the Perceived Product Premiumness scale, examining theoretical underpinnings, reliability, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of the Product

A comprehensive psychometric review of the Value of the Product scale (Yao, Oppewal, & Wang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Value of Self-Expression

A comprehensive academic and psychometric review of the Value of Self-Expression scale, examining its theoretical...

September 24, 2026 • Dr. Mohammed Looti