Scales

Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Momentary Affect During Product Evaluation

The Momentary Affect During Product Evaluation scale is a 4-item semantic-differential instrument developed by Chang,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Mental Imagery

A comprehensive psychometric guide to the Ad-Evoked Mental Imagery scale adapted by Grigsby, Jewell, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Producer Accountability

A comprehensive academic analysis of the Perceived Producer Accountability scale developed by Fuchs, Kaiser, Schreier,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Worries About the Crisis (COVID-19)

A comprehensive psychometric overview of the Worries About the Crisis (COVID-19) scale by Verlegh et...

September 24, 2026 • Dr. Mohammed Looti
Scales

Willingness to Provide Personal Information

A comprehensive psychometric review of the Willingness to Provide Personal Information Scale, measuring consumer data...

September 24, 2026 • Dr. Mohammed Looti
Scales

Willingness to Provide Information

A comprehensive academic analysis and psychometric overview of the Willingness to Provide Information scale (Grosso...

September 24, 2026 • Dr. Mohammed Looti