Scales

Ad-Evoked Arousal

A psychometric review of the Ad-Evoked Arousal scale, a 3-item instrument measuring physiological and psychological...

September 24, 2026 • Dr. Mohammed Looti
Scales

Negative Affective Response to the Ad

An in-depth academic review of the Negative Affective Response to the Ad scale, examining its...

September 24, 2026 • Dr. Mohammed Looti
Scales

State Judgment Anxiety

A comprehensive psychometric guide to the State Judgment Anxiety scale, assessing acute evaluative apprehension, subjective...

September 24, 2026 • Dr. Mohammed Looti
Scales

Positive Anticipatory Feelings

A psychometric review of the Positive Anticipatory Feelings scale developed by Mukherjee, Smith, and Burton...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Debt Stigma

A psychometric review of the Anticipated Debt Stigma Scale (Moorhouse et al., 2023), evaluating how...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphic Feature Perception

The Anthropomorphic Feature Perception scale is a validated 3-item psychometric measure assessing the extent to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Humanlikeness of the Object

Comprehensive academic overview of the Humanlikeness of the Object scale (Garvey, Kim, & Duhachek, 2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anthropomorphism of AI Assistants

A comprehensive academic guide and psychometric analysis of the Anthropomorphism of AI Assistants Scale (Uysal...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Donor Agency

A comprehensive psychometric guide to the Perceived Donor Agency scale, evaluating theoretical foundations, construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad-Evoked Information Overload

The Ad-Evoked Information Overload scale measures the subjective cognitive strain, sensory saturation, and informational burden...

September 24, 2026 • Dr. Mohammed Looti