Scales
Local–Global Identity Scale
The Local–Global Identity Scale (LGIS) measures the relative salience of an individual's identification with their...
# Social Identity Theory
58 results
Experiments
The Basking in Reflected Glory (BIRGing) Study – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 study on Basking in Reflected Glory...
September 5, 2026
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Dr. Mohammed Looti
Scales
Consumer Ethnocentrism Scale (CETSCALE)
A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...
September 5, 2026
•
Dr. Mohammed Looti
Theories
Contact Hypothesis – Gordon Allport
A definitive academic exploration of Gordon Allport's Contact Hypothesis, examining theoretical foundations, optimal conditions, mechanisms,...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
September 5, 2026
•
Dr. Mohammed Looti
Theories
Common Ingroup Identity Model – Samuel L. Gaertner & John F. Dovidio
A comprehensive academic analysis of Gaertner and Dovidio's Common Ingroup Identity Model, exploring recategorization, dual...
September 5, 2026
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Dr. Mohammed Looti
Theories
Black Sheep Effect – José Marques & Vincent Yzerbyt
A comprehensive academic analysis of the Black Sheep Effect formulated by José Marques and Vincent...
September 5, 2026
•
Dr. Mohammed Looti
Experiments
The Social Identity Theory Experiments – Henri Tajfel and John Turner
A comprehensive academic analysis of Henri Tajfel and John Turner's seminal social identity theory experiments...
September 4, 2026
•
Dr. Mohammed Looti
Experiments
The Minimal Group Paradigm – Henri Tajfel
A comprehensive academic analysis of Henri Tajfel's Minimal Group Paradigm, exploring its methodology, cognitive foundations,...
September 4, 2026
•
Dr. Mohammed Looti
Experiments
The Blue Eyes/Brown Eyes Exercise – Jane Elliott
A comprehensive academic examination of Jane Elliott's Blue Eyes/Brown Eyes exercise, analyzing its pedagogical methodology,...
September 4, 2026
•
Dr. Mohammed Looti