Scales
Revised Generalized Ethnocentrism Scale (GENE)
The Revised Generalized Ethnocentrism Scale (GENE), developed by James W. Neuliep and James C. McCroskey,...
# Social Identity Theory
58 results
Scales
Brand Resonance (Sense of Community) (BRSC)
A comprehensive academic guide and psychometric analysis of the Brand Resonance (Sense of Community) (BRSC)...
September 17, 2026
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Dr. Mohammed Looti
Scales
Congruence (Self with Brand) (CON)
A comprehensive academic analysis of the Congruence (Self with Brand) (CON) scale developed by Jennifer...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Group Membership Identification (GMI)
A psychometric overview of the Group Membership Identification (GMI) scale developed by Americus Reed II...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Identification (BRANDID)
Comprehensive academic psychometric profile of the Brand Identification (BRANDID) scale by Aaker, Fournier, and Brasel...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Cutting Off Reflected Failure (CORFing) Studies – C.R. Snyder
A comprehensive academic analysis of C.R. Snyder's Cutting Off Reflected Failure (CORFing) studies, examining ego-defense...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Basking in Reflected Glory (BIRGing) Experiment (College Apparel) – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's seminal 1976 BIRGing experiment, exploring social identity, college...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Community Loyalty (BCLOY)
A comprehensive academic psychometric profile of the Brand Community Loyalty (BCLOY) scale (Algesheimer, Dholakia, &...
September 16, 2026
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Dr. Mohammed Looti
Scales
Brand Community Identification (BCID)
Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Brand Community Engagement (BCE)
A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Corporate Community Giving Attitude (CCGA)
A comprehensive academic analysis of the Corporate Community Giving Attitude (CCGA) scale developed by Lichtenstein,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Stereotypes of Whites as Racist (SWR)
The Stereotypes of Whites as Racist (SWR) scale, developed by David M. Tom (2002, 2006),...
September 16, 2026
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Dr. Mohammed Looti