Scales

Mood Monitoring (MM)

A comprehensive guide to the Mood Monitoring (MM) scale by Arnold and Reynolds (2009), assessing...

September 17, 2026 • Dr. Mohammed Looti
Scales

Mood (General) (MOO)

A comprehensive academic analysis of the Mood (General) (MOO) scale, examining its psychometric foundations, theoretical...

September 17, 2026 • Dr. Mohammed Looti
Scales

Mood (General) (MOO)

A comprehensive academic evaluation of the Mood (General) (MOO) scale developed by Cox, Cox, and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Embarrassability Scale (ES)

The Embarrassability Scale (ES), developed by Andre Modigliani in 1968, is a premier 26-item psychometric...

September 17, 2026 • Dr. Mohammed Looti
Scales

Hurt Feelings Scale (HFF)

A comprehensive academic analysis of the Hurt Feelings Scale (HFF; Leary & Springer, 2001), detailing...

September 17, 2026 • Dr. Mohammed Looti
Scales

Lying Intention (LI)

The Lying Intention (LI) scale is a 4-item psychometric semantic differential instrument developed by Argo,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider (LTTS)

A comprehensive psychometric guide to the Loyalty to the Service Provider (LTTS) scale developed by...

September 17, 2026 • Dr. Mohammed Looti
Scales

Interaction Anxiousness Scale

Comprehensive academic psychometric review of the Interaction Anxiousness Scale (IAS) developed by Mark R. Leary...

September 17, 2026 • Dr. Mohammed Looti
Scales

Loyalty Proneness (Brand) (LP)

Comprehensive academic overview of the Loyalty Proneness (Brand) (LP) scale developed by Kusum L. Ailawadi,...

September 17, 2026 • Dr. Mohammed Looti
Scales

Social Appearance Anxiety Scale (SAAS)

A comprehensive academic guide to the Social Appearance Anxiety Scale (SAAS), detailing its psychometric properties,...

September 17, 2026 • Dr. Mohammed Looti