Scales

Retail Store Loyalty Intentions (RSLI)

A comprehensive academic guide to the Retail Store Loyalty Intentions (RSLI) scale, a psychometrically validated...

September 12, 2026 • Dr. Mohammed Looti
Scales

Service Provider Loyalty Intentions (SPLI)

The Service Provider Loyalty Intentions (SPLI) scale is a 3-item psychometric instrument developed by Umashankar,...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Loneliness (SL)

A detailed academic overview of the State Loneliness (SL) scale, adapted from the NYU Loneliness...

September 12, 2026 • Dr. Mohammed Looti
Scales

Local Consumer Self-Identity (LCSI)

An in-depth academic review of the Local Consumer Self-Identity (LCSI) scale, examining its theoretical foundations,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Dyspnea Scale

A comprehensive psychometric and clinical review of the 4-point Dyspnea Scale (ACSM / KNGF), measuring...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Shopping Involvement (GSI)

The General Shopping Involvement (GSI) scale is a psychometric instrument designed to assess an individual's...

September 12, 2026 • Dr. Mohammed Looti
Scales

Escapist Internet Usage Motivation (EIUM)

A comprehensive academic and psychometric examination of the Escapist Internet Usage Motivation (EIUM) scale, detailing...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertisement Interestingness (AI)

The Advertisement Interestingness (AI) scale is a 4-item, 7-point semantic differential instrument developed by Chen,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Felt Inspiration (State) (FIS)

Comprehensive academic guide and psychometric analysis of the Felt Inspiration (State) (FIS) scale, covering theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Altruistic Word-of-Mouth Motivation (AWOMM)

A comprehensive psychometric review of the Altruistic Word-of-Mouth Motivation (AWOMM) scale developed by Dubois, Bonezzi,...

September 12, 2026 • Dr. Mohammed Looti