Scales

Product Status Signalling (PSS)

A comprehensive academic psychometric profile of the Product Status Signalling (PSS) scale developed by Gao,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Consumer Powerlessness Toward Brand

A comprehensive academic analysis of the Consumer Powerlessness Toward Brand (CPB) scale, examining its theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Object Playfulness (POP)

A psychometric review of the Perceived Object Playfulness (POP) scale, examining its theoretical roots in...

September 12, 2026 • Dr. Mohammed Looti
Scales

Threshold Assessment

The Threshold Assessment (Drempelonderzoek) is a standardized psychoeducational test developed by T. J. Kapinga in...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Persuasiveness (APers)

The Ad Persuasiveness (APers) scale is a 4-item psychometric measure evaluating perceived message persuasiveness, cogency,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Performance Improvement Expectancy

Comprehensive psychometric review and scale profile of the Performance Improvement Expectancy (PIE) scale developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Active Participation (AP)

A comprehensive psychometric overview of the Active Participation (AP) scale (Müller-Stewens et al., 2017), examining...

September 12, 2026 • Dr. Mohammed Looti
Scales

Personal Economic Optimism (PEO)

The Personal Economic Optimism (PEO) scale measures forward-looking beliefs regarding personal financial trajectories, income growth,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Need for Social Status (NSS)

A comprehensive academic guide to the Need for Social Status (NSS) scale, covering psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Simultaneous Multi-Media Usage

Comprehensive academic overview of the Simultaneous Multi-Media Usage (SMMU) scale, evaluating its psychometric properties, theoretical...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Employee Morality (PEM)

A comprehensive psychometric guide to the Perceived Employee Morality (PEM) scale, assessing observer evaluations of...

September 12, 2026 • Dr. Mohammed Looti