Scales

Disgust Toward Object (DISG)

The Disgust Toward Object (DISG) scale, developed by Terence A. Shimp and Elnora W. Stuart,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Readiness to Change Questionnaire

The Readiness to Change Questionnaire (RCQ) is an established 12-item psychometric assessment developed by Stephen...

September 16, 2026 • Dr. Mohammed Looti
Scales

Corporate Sponsorship Cynicism (COSC)

The Corporate Sponsorship Cynicism (COSC) scale, introduced by Dwane Hal Dean (2002) as an anti-altruism...

September 16, 2026 • Dr. Mohammed Looti
Scales

Reckless Behavior Questionnaire (RBQ)

The Reckless Behavior Questionnaire (RBQ) is a psychometric instrument developed by Jeffrey Jensen Arnett to...

September 16, 2026 • Dr. Mohammed Looti
Scales

Retrospective Bullying Questionnaire

The Retrospective Bullying Questionnaire (RBQ) is an established 44-item psychometric tool assessing adult recollections of...

September 16, 2026 • Dr. Mohammed Looti
Scales

Company Image (General) (COMIMG)

Comprehensive academic psychometric analysis of the Company Image (General) (COMIMG) scale developed by Javalgi, Traylor,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Schutte Emotional Intelligence Scale (SEIS)

A comprehensive psychometric guide to the Schutte Emotional Intelligence Scale (SEIS), featuring its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Name Appeal (BNAPL)

The Brand Name Appeal (BNAPL) scale, introduced by Desai and Keller (2002), is a validated...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand and Category Attitude

The Brand and Category Attitude (BCAT) scale, established by Martin and Stewart (2001), evaluates consumer...

September 16, 2026 • Dr. Mohammed Looti
Scales

Written Stimulus Evaluation (WSE)

The Written Stimulus Evaluation (WSE), developed by Menon, Block, and Ramanathan (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Intrusiveness (ADINT)

The Ad Intrusiveness (ADINT) scale, developed by Li, Edwards, and Lee (2002), is a 7-item...

September 16, 2026 • Dr. Mohammed Looti