Scales
Website Affective Attitude (WAFF)
An in-depth academic review of the Website Affective Attitude (WAFF) scale, established by S. Shyam...
Psychometrics
5408 results
Experiments
The HEXACO Model Studies – Kibeom Lee and Michael Ashton
A comprehensive academic analysis of the HEXACO model of personality structure developed by Kibeom Lee...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Spokesperson Likeability (SPKLIK)
Comprehensive academic review of the Spokesperson Likeability (SPKLIK) scale, evaluating its theoretical foundations, psychometric validity,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Participant Role Questionnaire
A comprehensive academic analysis of the Participant Role Questionnaire (PRQ) developed by Christina Salmivalli and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Ad Spokesperson General Evaluation (ASGE)
A comprehensive psychometric guide to the Ad Spokesperson General Evaluation (ASGE), a 5-item scale assessing...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Defense Mechanism Test – Ulf Kragh
A comprehensive academic analysis of Ulf Kragh's Defense Mechanism Test, percept-genetic theory, tachistoscopic methodology, and...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Utilitarian Attitude Toward Product/Brand (UAPB)
Comprehensive academic psychometric profile of the Utilitarian Attitude Toward Product/Brand (UAPB) scale developed by Voss,...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Performance Failure Appraisal Inventory – Short Form (PFAI-S)
The Performance Failure Appraisal Inventory – Short Form (PFAI-S) is an empirical psychometric instrument developed...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Hedonic Attitude Toward Product/Brand (HAPB)
The Hedonic Attitude Toward Product/Brand (HAPB) scale by Voss, Spangenberg, and Grohmann measures the affective,...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Myers-Briggs Type Indicator (MBTI) Validation Studies – Isabel Briggs Myers and Katharine Cook Briggs
A comprehensive academic examination of the validation studies, psychometric properties, and empirical research surrounding the...
September 16, 2026
•
Dr. Mohammed Looti
Scales
Product Healthiness Attitude (PHA)
A psychometric review of the Product Healthiness Attitude (PHA) scale, developed by Baba Shiv and...
September 16, 2026
•
Dr. Mohammed Looti
Experiments
The Sensation Seeking Scale Studies – Marvin Zuckerman
A comprehensive academic analysis of Marvin Zuckerman's Sensation Seeking Scale studies, theoretical foundations, neurobiology, and...
September 16, 2026
•
Dr. Mohammed Looti