Scales

Ad Format Beliefs (Annoyance) (AFB)

The Ad Format Beliefs (Annoyance) (AFB) scale is a 4-item unipolar instrument developed by Kelli...

September 16, 2026 • Dr. Mohammed Looti
Scales

Acculturation (ACC)

A comprehensive academic guide to the Acculturation (ACC) scale developed by C. Chankon Kim, Michel...

September 16, 2026 • Dr. Mohammed Looti
Scales

Positive Word-of-Mouth Behaviour (PWOMB)

The Positive Word-of-Mouth Behaviour (PWOMB) scale, developed by Brown, Barry, Dacin, and Gunst (2005), is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Store Usefulness Perception (OSUP)

A comprehensive psychometric guide to the Online Store Usefulness Perception (OSUP) scale, adapted from Davis's...

September 16, 2026 • Dr. Mohammed Looti
Scales

Website Behavioural Intention (WBI)

Comprehensive academic guide and psychometric analysis of the Website Behavioural Intention (WBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Website Interactivity (PWI)

A comprehensive psychometric review of the Perceived Website Interactivity (PWI) scale developed by Sicilia, Ruiz,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Online Comparison Shopping Behaviour

A comprehensive psychometric analysis of the Online Comparison Shopping Behaviour (OCSB) scale by Srinivasan, Anderson,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Stimulus Vividness Perception (SVP)

The Stimulus Vividness Perception (SVP) scale, formulated by Petia K. Petrova and Robert B. Cialdini...

September 16, 2026 • Dr. Mohammed Looti