Scales

Revised Forgiveness Inventory Scales

The Revised Forgiveness Inventory Scales (RFI), developed by Kristina Coop Gordon and Donald H. Baucom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Usefulness) (AT)

The Ad Trust (Usefulness) (AT) subscale, developed by Soh, Reid, and King (2009) as part...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Reliability) (AT)

Comprehensive academic psychometric profile of the Ad Trust (Reliability) (AT) scale, analyzing its theoretical framework,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Spiritual Assessment Inventory (SAI)

The Spiritual Assessment Inventory (SAI), developed by Todd W. Hall and Keith J. Edwards, is...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Affect) (AT)

A psychometric review and academic analysis of the Ad Trust (Affect) scale, a core subscale...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Message Involvement (AMI)

Comprehensive academic overview of the Ad Message Involvement (AMI) scale developed by Smith, Chen, and...

September 16, 2026 • Dr. Mohammed Looti