Scales

Ad-Depicted Meaningful Relationships

Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Interest

A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Exaggeration

A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Customization

A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitude Toward Sports

A comprehensive psychometric analysis of the Attitude Toward Sports scale developed by Vieites, Goldszmidt, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Self-Reliance Aid

The Perceived Self-Reliance Aid scale measures donor beliefs regarding whether charitable interventions empower recipients to...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Respect Toward Other Customers

A comprehensive psychometric analysis of the Salesperson Respect Toward Other Customers scale developed by Burchett,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Body Awareness Questionnaire

A comprehensive psychometric overview of the Body Awareness Questionnaire (BAQ), evaluating its theoretical background, four-factor...

September 24, 2026 • Dr. Mohammed Looti
Scales

Salesperson Care for Company Property

Comprehensive academic profile of the Salesperson Care for Company Property scale developed by Burchett, Murtha,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Cross-Channel Review Confidence

A comprehensive psychometric guide to the Cross-Channel Review Confidence scale developed by Rahman et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Hedonic Pleasure from Reading

The Hedonic Pleasure from Reading scale is an authentic 3-item psychometric measure developed by Anne...

September 24, 2026 • Dr. Mohammed Looti