Scales

Charity Likeability

The Charity Likeability scale is a psychometric instrument adapted by Arango, Singaraju, and Niininen (2023)...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Brand Manipulative Intent

Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...

September 24, 2026 • Dr. Mohammed Looti
Scales

Author’s Genuine Brand Liking

Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...

September 24, 2026 • Dr. Mohammed Looti
Scales

Brand Admirability

A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...

September 24, 2026 • Dr. Mohammed Looti
Scales

Advice-Giver Warmth

A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...

September 24, 2026 • Dr. Mohammed Looti
Scales

Ad Sexual Content Perception

A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Ad Offensiveness

The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...

September 24, 2026 • Dr. Mohammed Looti