Scales

Shopping Task Distraction (STD)

A comprehensive psychometric analysis of the Shopping Task Distraction (STD) scale developed by Sciandra, Inman,...

September 16, 2026 • Dr. Mohammed Looti
Scales

In-Store Shopping Distraction (ISD)

A comprehensive academic psychometric profile of the In-Store Shopping Distraction (ISD) scale developed by Grewal...

September 16, 2026 • Dr. Mohammed Looti
Scales

Perceived Discount Value (PDV)

A psychometric review of the Perceived Discount Value (PDV) scale (Guha et al., 2018), evaluating...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desire to Create by Hand (DCBH)

A comprehensive psychometric review of the Desire to Create by Hand (DCBH) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desire for Rewards (DFR)

The Desire for Rewards (DFR) scale is a 10-item psychometric instrument adapted from the Questionnaire...

September 16, 2026 • Dr. Mohammed Looti
Scales

Desire for Competence (DFC)

A comprehensive psychometric review and academic analysis of the Desire for Competence (DFC) scale developed...

September 13, 2026 • Dr. Mohammed Looti
Scales

Desirability of Control (Brief) (DC-B)

The Desirability of Control (Brief) (DC-B) is a psychometric tool designed to evaluate individual differences...

September 13, 2026 • Dr. Mohammed Looti
Scales

Domain-Specific Decision Confidence (DSDC)

Comprehensive academic psychometric review of the Domain-Specific Decision Confidence (DSDC) scale developed by Park and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Domain-Specific Decision Avoidance (DSDA)

A comprehensive academic analysis of the Domain-Specific Decision Avoidance (DSDA) scale developed by Jihoon J....

September 12, 2026 • Dr. Mohammed Looti
Scales

Customer Journey Effectiveness (CJE)

The Customer Journey Effectiveness (CJE) scale is a 4-item psychometric measure developed by Kuehn, Jozic,...

September 12, 2026 • Dr. Mohammed Looti