Scales
Customer Participation, Perceived Service Innovation, and Loyalty–Model Inventory
An in-depth academic examination of the Customer Participation, Perceived Service Innovation, and Loyalty--Model Inventory (Nyadzayo,...
Consumer Psychology
1687 results
Scales
Dark Narrative Transportation Scale
Comprehensive academic overview of the Dark Narrative Transportation Scale (DNTS), developed by Campbell, Sands, and...
September 27, 2026
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Dr. Mohammed Looti
Scales
Destination Image, Sport Event Image, and Intention to Recommend–Model Inventory
The Destination Image, Sport Event Image, and Intention to Recommend--Model Inventory (Hautbois, Liu, & Djaballah,...
September 27, 2026
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Dr. Mohammed Looti
Scales
Determinants of Donation Intention in Live Streaming–Model Inventory
A psychometric measurement model grounded in the dedication-constraint framework assessing the determinants of viewer donation...
September 27, 2026
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Dr. Mohammed Looti
Scales
Environmental Stimuli, Satisfaction, and Behavioral Intentions in the Alternative Golf Context–Model Questionnaire
A psychometric review of the Environmental Stimuli, Satisfaction, and Behavioral Intentions Model Questionnaire in alternative...
September 27, 2026
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Dr. Mohammed Looti
Scales
Synchronous Technology-Mediated Service Experience Scale (STMSE)
The Synchronous Technology-Mediated Service Experience Scale (STMSE) is a validated psychometric instrument measuring consumer experience...
September 24, 2026
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Dr. Mohammed Looti
Scales
Online Parasocial Relationship Scale (PSR)
Comprehensive academic overview of the Online Parasocial Relationship Scale (PSR) developed by Sheng, Kostyk, and...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Consumer Escapism Scale (CES)
Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...
September 24, 2026
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Dr. Mohammed Looti
Scales
Activist Brand Perception Scale (ABP)
The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...
September 24, 2026
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Dr. Mohammed Looti
Scales
Customers’ Experienced Product Quality (CEPQ)
The Customers' Experienced Product Quality (CEPQ) scale is a 24-item psychometric instrument evaluating product quality...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Cognitive Empathy with the Person in the Ad
A comprehensive academic guide to the Cognitive Empathy with the Person in the Ad scale,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
September 24, 2026
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Dr. Mohammed Looti