Scales
Brand Fairness, Brand Identification, and Customer Engagement–Model Inventory
The Brand Fairness, Brand Identification, and Customer Engagement--Model Inventory (Gligor et al., 2023) is a...
Consumer Psychology
1687 results
Scales
Brand Hate Scale
A comprehensive psychometric guide to the Brand Hate Scale (BHS), detailing its conceptualization, tripartite affective...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Brand-Nation Connection Scale
The Brand-Nation Connection Scale (He & Ge, 2023) is an 8-item psychometric instrument measuring the...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Charity Organization Donations–Model Questionnaire
The Charity Organization Donations--Model Questionnaire (CODM), created by Clare D'Souza et al. (2023), measures donor...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Consumer Experience of Mobile Wallet Platforms–Model Inventory
The Consumer Experience of Mobile Wallet Platforms--Model Inventory (CEMWP-M) is an empirical psychometric instrument designed...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Contactless Marketing Management–Measurement Model Inventory
A comprehensive academic analysis and psychometric profile of the Contactless Marketing Management–Measurement Model (CMM-MM) developed...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Continuous Visiting Behavior–Measurement Model
An in-depth academic guide to the Continuous Visiting Behavior–Measurement Model (CVB-MM) by Cahigas et al....
September 27, 2026
•
Dr. Mohammed Looti
Scales
Creative Atmosphere and Tourists’ Post-Experience Behaviors–Model Inventory
The Creative Atmosphere and Tourists' Post-Experience Behaviors--Model Inventory (Wei et al., 2023) is a 27-item...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Cross-Channel Integration and Consumer Retention–Model Inventory
A psychometric review and complete inventory of the Cross-Channel Integration and Consumer Retention Model (Mishra...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Customer Engagement and Sharing Behaviors–Model Inventory
A psychometric review of the Customer Engagement and Sharing Behaviors–Model Inventory (CESBM), examining curvilinear relationships...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Customer Engagement With Online Restaurant Community During COVID-19–Model Inventory
Comprehensive academic review and psychometric validation of the Customer Engagement With Online Restaurant Community During...
September 27, 2026
•
Dr. Mohammed Looti
Scales
Customer Experience Scale
A psychometric review of the Customer Experience Scale (CE Scale) developed by Verma and Kaur...
September 27, 2026
•
Dr. Mohammed Looti