Scales

Cosmopolitanism (Diversity Appreciation)

A comprehensive psychometric guide to the Cosmopolitanism (Diversity Appreciation) scale, exploring its conceptual framework, validity,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Control of the Brand (Owners)

A psychometric review of the Control of the Brand (Owners) scale developed by Mansur Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Continued Use of the Device

An in-depth academic examination of the Continued Use of the Device scale, measuring consumer expectations...

September 24, 2026 • Dr. Mohammed Looti
Scales

Consumption Imagery

The Consumption Imagery Scale (Fritz, Hadi, & Stephen, 2023) is a psychometric instrument measuring the...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Product Creators

Comprehensive academic overview of the Connection with the Product Creators Scale by Christoph Fuchs, Ulrike...

September 24, 2026 • Dr. Mohammed Looti
Scales

Connection with the Individual

An in-depth psychometric analysis of the Connection with the Individual scale developed by Yin and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Congruence (Self with the Brand’s Ad)

A comprehensive psychometric overview of the Congruence (Self with the Brand's Ad) scale, exploring its...

September 24, 2026 • Dr. Mohammed Looti
Scales

Self-Brand Image Congruence

A comprehensive psychometric review of the Self-Brand Image Congruence scale, detailing its theoretical foundation, structural...

September 24, 2026 • Dr. Mohammed Looti
Scales

Comprehensiveness of the Information

A psychometric evaluation and scale overview of the Comprehensiveness of the Information measure developed by...

September 24, 2026 • Dr. Mohammed Looti
Scales

Competence with the AI Platform

A comprehensive psychometric guide to the Competence with the AI Platform scale developed by Uysal,...

September 24, 2026 • Dr. Mohammed Looti