Scales
Charity Likeability
The Charity Likeability scale is a psychometric instrument adapted by Arango, Singaraju, and Niininen (2023)...
Consumer Psychology
1687 results
Scales
Perceived Brand Manipulative Intent
Comprehensive academic overview of the Perceived Brand Manipulative Intent scale, detailing its theoretical foundation in...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Author’s Genuine Brand Liking
Comprehensive academic overview of the Author's Genuine Brand Liking scale by Avramova, Dens, and De...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Brand Admirability
A comprehensive psychometric guide to the Brand Admirability scale developed by Septianto, Seo, and Zhao...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Advice-Giver Warmth
A psychometric review of the Advice-Giver Warmth scale (von Walter, Wentzel, & Raff, 2023), evaluating...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad Sexual Content Perception
A comprehensive psychometric analysis of the Ad Sexual Content Perception scale, detailing its construct validity,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Offensiveness
The Perceived Ad Offensiveness scale measures consumer responses to contentious, provocative, and norm-violating advertisements, capturing...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad-Depicted Meaningful Relationships
Explore the Ad-Depicted Meaningful Relationships Scale developed by Hamby, Tezer, and Escalas (2023). Learn about...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Ad Interest
A comprehensive psychometric guide to the Ad Interest scale (Becker et al., 2023), measuring consumer...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Exaggeration
A comprehensive psychometric analysis of the Perceived Ad Exaggeration scale, covering its theoretical foundations, validity,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Perceived Ad Customization
A comprehensive academic analysis of the Perceived Ad Customization scale developed by De Keyzer, Dens,...
September 24, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward Sports
A comprehensive psychometric analysis of the Attitude Toward Sports scale developed by Vieites, Goldszmidt, and...
September 24, 2026
•
Dr. Mohammed Looti