Scales

Product Personal Benefits Perception

A comprehensive psychometric overview of the Product Personal Benefits Perception scale developed by Lee and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Post-Recommendation Product Attitude

A comprehensive psychometric guide to the Post-Recommendation Product Attitude scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Affective Place Evaluation

The Affective Place Evaluation scale measures emotional appraisals of environments—capturing cheerfulness, contentment, delight, and relaxation....

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Source Expertise

A comprehensive academic analysis of the Perceived Source Expertise scale developed by D'Angelo and Valsesia...

September 24, 2026 • Dr. Mohammed Looti
Scales

Online Shopping Enjoyment

Explore the Online Shopping Enjoyment scale (Yang et al., 2023), measuring hedonic gratification, entertainment, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Name Appeal

The Name Appeal scale is a validated 3-item semantic differential psychometric tool developed by Khamitov...

September 24, 2026 • Dr. Mohammed Looti
Scales

Issue Acceptability Perception

A psychometric review of the Issue Acceptability Perception scale, developed by Kathleen Seiders, Andrea Godfrey...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Food Healthiness

Comprehensive psychometric review of the Perceived Food Healthiness scale (Van Kerckhove, De Bondt, & Geuens,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Experiential Happiness

A comprehensive academic analysis of the Experiential Happiness scale introduced by Oh and Pham (2022)...

September 24, 2026 • Dr. Mohammed Looti
Scales

Experiential Fun

A comprehensive psychometric guide to the Experiential Fun scale developed by Travis Tae Oh and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Perceived Device Intimacy

Comprehensive academic psychometric profile of the Perceived Device Intimacy scale developed by Camilla Eunyoung Song...

September 24, 2026 • Dr. Mohammed Looti
Scales

Anticipated Retail App Attitude

A comprehensive psychometric guide to the Anticipated Retail App Attitude scale, examining its theoretical foundations,...

September 24, 2026 • Dr. Mohammed Looti