Experiments
The Pen Choice Experiment (Uniqueness in East vs. West) – Heejung Kim and Hazel Markus
An in-depth academic examination of Kim and Markus's 1999 pen choice experiment, exploring cultural variations...
Behavioral Economics
287 results
Experiments
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Choice Architecture Experiments – Eric Johnson
An academic examination of Eric Johnson's foundational experiments in choice architecture, default effects, Query Theory,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo Benartzi
A comprehensive academic analysis of Richard Thaler and Shlomo Benartzi's Save More Tomorrow (SMarT) program,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Nudge Experiments (Urinals and Cafeterias) – Richard Thaler and Cass Sunstein
An academic examination of Richard Thaler and Cass Sunstein's nudge experiments, analyzing choice architecture in...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Foot-in-the-Door Experiment (Drive Carefully Sign) – Jonathan Freedman and Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door study, detailing methodology, self-perception theory,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Door-in-the-Face Experiment (Blood Donation) – Robert Cialdini
An academic examination of Robert Cialdini's Door-in-the-Face blood donation experiment, detailing experimental methodology, reciprocity norms,...
September 17, 2026
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Dr. Mohammed Looti
Experiments
The Capuchin Monkey Token Economy Experiment – Keith Chen
A comprehensive academic analysis of Keith Chen's capuchin monkey token economy experiment, examining behavioral economics,...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Competitive Altruism Experiment – Mark Van Vugt
An in-depth academic examination of Mark Van Vugt's competitive altruism experiments, costly signaling theory, and...
September 16, 2026
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Dr. Mohammed Looti
Experiments
The Altruistic Punishment Experiment (Evolution of Cooperation) – Ernst Fehr and Simon Gächter
A comprehensive academic analysis of Ernst Fehr and Simon Gächter's altruistic punishment experiment, examining strong...
September 16, 2026
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Dr. Mohammed Looti
Scales
Price-Value Appraisal (PVA)
A psychometric review of the Price-Value Appraisal (PVA) scale by Rashmi Adaval and Kent B....
September 16, 2026
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Dr. Mohammed Looti
Scales
Value Consciousness (VC)
A comprehensive psychometric review of the Value Consciousness (VC) Scale developed by Lichtenstein, Netemeyer, and...
September 16, 2026
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Dr. Mohammed Looti