Mere Exposure Effect – Robert Zajonc

An exhaustive academic exploration of Robert Zajonc's mere exposure effect, examining cognitive mechanisms, neurological correlates,...

September 11, 2026 • Dr. Mohammed Looti

Mental Accounting Theory – Richard Thaler

A comprehensive academic analysis of Richard Thaler's Mental Accounting Theory, examining cognitive framing, non-fungibility, and...

September 11, 2026 • Dr. Mohammed Looti

Matching Law – Richard Herrnstein

A comprehensive academic analysis of Richard Herrnstein's Matching Law, covering mathematical formulations, melioration, deviations, and...

September 7, 2026 • Dr. Mohammed Looti