Scales

Shopping Enjoyment Scale (SES)

The Shopping Enjoyment Scale (SES), grounded in Babin, Darden, and Griffin's (1994) hedonic shopping value...

September 6, 2026 • Dr. Mohammed Looti
Scales

Consumption Emotions Set (CES)

A comprehensive psychometric and theoretical review of Marsha L. Richins' Consumption Emotions Set (CES), detailing...

September 6, 2026 • Dr. Mohammed Looti
Scales

Student Academic Support Scale (SASS)

The Student Academic Support Scale (SASS) is a 15-item psychometric instrument assessing perceived functional peer...

September 6, 2026 • Dr. Mohammed Looti
Scales

Academic Locus of Control Scale (ALC)

A comprehensive academic guide to the Academic Locus of Control Scale (ALC) for College Students...

September 6, 2026 • Dr. Mohammed Looti
Scales

Academic Buoyancy Scale (ABS)

The Academic Buoyancy Scale (ABS), developed by Andrew J. Martin and Herbert W. Marsh (2008),...

September 6, 2026 • Dr. Mohammed Looti
Scales

Mobile Commerce Adoption Scale (MCAS)

A comprehensive academic analysis of the Mobile Commerce Adoption Scale (MCAS) developed by Wu and...

September 5, 2026 • Dr. Mohammed Looti
Scales

Gamification Engagement Scale (GES)

The Gamification Engagement Scale (GES) is a psychometric tool measuring consumer and user engagement with...

September 5, 2026 • Dr. Mohammed Looti
Scales

Customer Effort Score (CES-Dixon)

A comprehensive academic analysis of the Customer Effort Score (CES-Dixon), examining its psychometric validity, theoretical...

September 5, 2026 • Dr. Mohammed Looti
Scales

Net Promoter Score (NPS)

A comprehensive academic analysis of the Net Promoter Score (NPS), detailing its theoretical origins, psychometric...

September 5, 2026 • Dr. Mohammed Looti