Scales

Health Importance Scale

A comprehensive academic psychometric evaluation of the Health Importance Scale (HIS), a three-item instrument measuring...

September 12, 2026 • Dr. Mohammed Looti
Scales

Zung Self-Rating Depression Scale

A comprehensive academic and psychometric profile of the Zung Self-Rating Depression Scale (SDS), detailing its...

September 12, 2026 • Dr. Mohammed Looti
Scales

State Guilt Scale (PERCGLT)

A comprehensive psychometric guide to the State Guilt Scale (PERCGLT), a four-item instrument measuring event-contingent...

September 12, 2026 • Dr. Mohammed Looti
Scales

Affective Ad Processing Scale (AAPS)

A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Evoked Fear Response Scale

A comprehensive academic analysis of the Evoked Fear Response Scale (FEAREVK), a four-item semantic differential...

September 12, 2026 • Dr. Mohammed Looti
Scales

General Engagement Scale (GEN-E)

Comprehensive academic psychometric review of the General Engagement Scale (GEN-E) by Cian, Krishna, and Elder...

September 12, 2026 • Dr. Mohammed Looti
Scales

Batson State Empathy Scale (BSES)

The Batson State Empathy Scale (BSES) is a validated 6-item psychometric instrument measuring situational, other-oriented...

September 12, 2026 • Dr. Mohammed Looti
Scales

Dysfunctional Travel Spending Scale

An in-depth academic review of the Dysfunctional Travel Spending Scale (DTSS), examining its psychometric properties,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Desire for Status Scale (DFS-D)

A comprehensive academic guide to the Desire for Status Scale (DFS-D), developed by Jason J....

September 12, 2026 • Dr. Mohammed Looti
Scales

Brand Importance Scale

An exhaustive psychometric review of the Brand Importance Scale (BIS) developed by Johannes Habel and...

September 12, 2026 • Dr. Mohammed Looti