Scales

Aggressiveness (AGG)

A comprehensive academic psychometric profile of the six-item Aggressiveness (AGG) scale derived from Buss and...

September 17, 2026 • Dr. Mohammed Looti
Scales

Religious Orientation Scale

The Religious Orientation Scale (ROS), developed by Gordon W. Allport and J. Michael Ross in...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Response to Brand (ARTB)

A psychometric review of the Affective Response to Brand (ARTB) scale developed by Chaudhuri and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Affective Response (Positive) (AR)

A comprehensive academic overview and psychometric guide to the Affective Response (Positive) (AR) scale, examining...

September 16, 2026 • Dr. Mohammed Looti
Scales

Religious Support Scale

The Religious Support Scale (RSS), developed by Dr. Neal Krause and the Fetzer Institute/National Institute...

September 16, 2026 • Dr. Mohammed Looti
Scales

Revised Forgiveness Inventory Scales

The Revised Forgiveness Inventory Scales (RFI), developed by Kristina Coop Gordon and Donald H. Baucom,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Advertising Avoidance (General) (AA)

A comprehensive psychometric guide to the Advertising Avoidance (General) (AA) scale developed by Cho and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Trust (Willing to Use) (AT)

Comprehensive academic overview of the Ad Trust (Willing to Use) (AT) scale developed by Hyeonjin...

September 16, 2026 • Dr. Mohammed Looti