Scales

Orientations to happiness Scale (OTH)

A comprehensive academic analysis of the Orientations to Happiness Scale (OTH), evaluating its 18 items,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Marketplace Literacy

A comprehensive psychometric guide to the Marketplace Literacy scale developed by Viswanathan et al. (2021)....

September 23, 2026 • Dr. Mohammed Looti
Scales

Oxford Happiness Questionnaire (OHQ)

A comprehensive psychometric guide to the Oxford Happiness Questionnaire (OHQ), developed by Peter Hills and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Makeup Usage Motivation (Concealment)

A comprehensive academic analysis of the Makeup Usage Motivation (Concealment) scale by Smith, vanDellen, and...

September 23, 2026 • Dr. Mohammed Looti
Scales

Luxuriousness of the Fashion Brands

An in-depth academic examination of the Luxuriousness of the Fashion Brands scale, detailing its psychometric...

September 23, 2026 • Dr. Mohammed Looti
Scales

Loyalty to the Service Provider

A comprehensive psychometric guide to the Loyalty to the Service Provider scale, developed by Herhausen...

September 23, 2026 • Dr. Mohammed Looti
Scales

People In My Life Questionnaire

An in-depth academic review of the People In My Life Questionnaire (PIML), developed by Christopher...

September 23, 2026 • Dr. Mohammed Looti
Scales

Perceived Health

A psychometric review of the 4-item Perceived Health Scale (PHS), evaluating self-rated health, construct validity,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Knowledge of Fair Trade Certification

The Knowledge of Fair Trade Certification scale is a psychometric instrument designed to assess consumers'...

September 23, 2026 • Dr. Mohammed Looti
Scales

Perceived Wellness Survey (PWS)

The Perceived Wellness Survey (PWS) is a 36-item multidimensional salutogenic instrument developed by Adams, Bezner,...

September 23, 2026 • Dr. Mohammed Looti
Scales

Involvement with the Product Category

A comprehensive psychometric guide to the Involvement with the Product Category scale, examining its theoretical...

September 23, 2026 • Dr. Mohammed Looti