Scales

Competence of the Brand Owner(s)

Comprehensive academic overview of the Competence of the Brand Owner(s) scale, validated by Khamitov and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Communal Norms Salience

A comprehensive guide to the Communal Norms Salience scale (Malika, Maheswaran, & Jain, 2022), covering...

September 24, 2026 • Dr. Mohammed Looti
Scales

Choice Uncertainty

Comprehensive academic profile of the Choice Uncertainty scale developed by Choe, Kan, and Polman (2023),...

September 24, 2026 • Dr. Mohammed Looti
Scales

Certainty of the Product’s Weight

A comprehensive academic analysis of the Certainty of the Product's Weight scale developed by Subhash...

September 24, 2026 • Dr. Mohammed Looti
Scales

Caregiving (State)

The Caregiving (State) Scale is a 3-item psychometric instrument developed by Garcia-Rada, Steffel, Williams, and...

September 24, 2026 • Dr. Mohammed Looti
Scales

Parental Bonding Instrument (PBI)

A comprehensive academic analysis of the Parental Bonding Instrument (PBI), detailing its 25 items, Care...

September 24, 2026 • Dr. Mohammed Looti
Scales

Behavioral Brand Loyalty Intentions

A psychometric overview of the Behavioral Brand Loyalty Intentions scale, developed by Pratt et al....

September 24, 2026 • Dr. Mohammed Looti
Scales

Attitudinal Brand Loyalty

The Attitudinal Brand Loyalty scale is a psychometric instrument designed to measure consumers' emotional attachment,...

September 24, 2026 • Dr. Mohammed Looti
Scales

Interest in Trying a Featured Brand

Comprehensive academic psychometric profile of the 'Interest in Trying a Featured Brand' scale developed by...

September 24, 2026 • Dr. Mohammed Looti