Scales

Task Easiness (TASKEAS)

A comprehensive psychometric analysis of the Task Easiness (TASKEAS) scale developed by Tybout et al....

September 16, 2026 • Dr. Mohammed Looti
Scales

Ad Product Behavioural Intention (ADPBI)

A comprehensive academic psychometric profile of the Ad Product Behavioural Intention (ADPBI) scale developed by...

September 16, 2026 • Dr. Mohammed Looti
Scales

Mental Visualization Fluency (MVF)

Comprehensive academic overview of the Mental Visualization Fluency (MVF) scale, developed by Lee, Fujita, Deng,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Food Package Health Info Fluency (FPHIF)

The Food Package Health Info Fluency (FPHIF) scale is a 4-item psychometric instrument assessing consumer...

September 12, 2026 • Dr. Mohammed Looti
Scales

Advertising Processing Fluency

The Advertising Processing Fluency (APF) scale is a psychometrically validated six-item measurement tool developed by...

September 12, 2026 • Dr. Mohammed Looti
Scales

Task Ease Evaluation Scale

A comprehensive academic analysis of the Task Ease Evaluation Scale (TEES) developed by Soster, Gershoff,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Perceived Slogan Relevance Scale (PSLR)

Comprehensive psychometric overview of the Perceived Slogan Relevance Scale (PSLR) developed by Luca Cian, Aradhna...

September 12, 2026 • Dr. Mohammed Looti
Scales

Affective Ad Processing Scale (AAPS)

A comprehensive psychometric review of the Affective Ad Processing Scale (AAPS; Sundar, Kardes, & Wright,...

September 12, 2026 • Dr. Mohammed Looti
Scales

Ad Visual Appeal Scale (AVAS)

The Ad Visual Appeal Scale (AVAS), operationalized by Kim and Lakshmanan (2015), measures consumer perceptions...

September 12, 2026 • Dr. Mohammed Looti