Scales

Webpage Informativeness (WI)

A detailed psychometric examination of the Webpage Informativeness (WI) scale adapted by Bleier, Harmeling, and...

September 12, 2026 • Dr. Mohammed Looti
Scales

Need for Cognition Scale (NCS)

A comprehensive psychometric guide to the Need for Cognition Scale (NCS; Cacioppo, Petty, & Kao,...

September 7, 2026 • Dr. Mohammed Looti
Scales

Style of Processing Scale (SOP)

The Style of Processing Scale (SOP), created by Terry L. Childers, Michael J. Houston, and...

September 7, 2026 • Dr. Mohammed Looti
Scales

In-Store Decision Making Scale (ISDMS)

Comprehensive academic overview of the In-Store Decision Making Scale (ISDMS), measuring unplanned purchasing tendency, in-store...

September 6, 2026 • Dr. Mohammed Looti