Scales
Contactless Marketing Management–Measurement Model Inventory
A comprehensive academic analysis and psychometric profile of the Contactless Marketing Management–Measurement Model (CMM-MM) developed...
# Customization
3 results
Scales
Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU)
Comprehensive psychometric profile of the Attitude Toward Shopping Websites (Customization) Scale (ATSW-CU) developed by Rose...
September 23, 2026
•
Dr. Mohammed Looti
Scales
Attitude Toward a Self-Designed Product
A psychometric review of the Attitude Toward a Self-Designed Product (ATSDP) scale (Moreau, Bonney, &...
September 18, 2026
•
Dr. Mohammed Looti