Scales
Threat to Freedom
An in-depth academic examination of the 3-item Threat to Freedom scale (Bertini & Aydinli, 2020),...
# Consumer Reactance
3 results
Scales
Attitude Toward the Ad (Manipulative) (ATTA)
The Attitude Toward the Ad (Manipulative) (ATTA) scale, formulated by Margaret C. Campbell in 1995,...
September 17, 2026
•
Dr. Mohammed Looti
Scales
Inferred Personal Information Ad Targeting Acceptance (IPIAT)
A comprehensive psychometric guide to the Inferred Personal Information Ad Targeting Acceptance (IPIAT) scale developed...
September 12, 2026
•
Dr. Mohammed Looti