Scales
Television Character/Product Association (TCPA)
A comprehensive psychometric guide to the Television Character/Product Association (TCPA) scale, developed by Cristol Antonia...
# Balance Theory
3 results
Scales
Preference for Consistency Scale (PFC)
A comprehensive psychometric guide to the Preference for Consistency Scale (PFC) by Cialdini, Trost, and...
September 7, 2026
•
Dr. Mohammed Looti
Theories
Balance Theory – Fritz Heider
A comprehensive academic analysis of Fritz Heider's Balance Theory, examining the P-O-X triad, cognitive consistency,...
September 5, 2026
•
Dr. Mohammed Looti