Ad-Evoked Joy

Explore the Ad-Evoked Joy scale by Becker et al. (2023) and Laros & Steenkamp (2005)....

September 24, 2026 • Dr. Mohammed Looti

Positive Affect While Shopping

The Positive Affect While Shopping scale assesses customer emotional valence in retail spaces. Developed and...

September 24, 2026 • Dr. Mohammed Looti

The Body-Esteem Scale

The Body-Esteem Scale (BES), developed by Stephen L. Franzoi and Stephanie A. Shields (1984), is...

September 24, 2026 • Dr. Mohammed Looti

Ad Message Concreteness

An in-depth academic review of the Ad Message Concreteness scale, examining its theoretical roots in...

September 24, 2026 • Dr. Mohammed Looti

Thinness Expectancy Questionnaire (TEQ)

A comprehensive academic evaluation of the Thinness Expectancy Questionnaire (TEQ) developed by Ari R. Steinberg...

September 24, 2026 • Dr. Mohammed Looti

Ad Message Abstractness

A psychometric review of the Ad Message Abstractness scale, examining its theoretical roots in Construal...

September 24, 2026 • Dr. Mohammed Looti