Consumer Escapism Scale (CES)
Comprehensive academic overview of the Consumer Escapism Scale (CES), a 9-item psychometric tool developed by...
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Psychological Scales
6,991 results
Gratitude Questionnaire – 6 (GQ-6)
A comprehensive psychometric guide to the Gratitude Questionnaire - 6 (GQ-6), detailing its theoretical foundation,...
September 24, 2026
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Dr. Mohammed Looti
Brand Orientation Scale
The Brand Orientation Scale (BO) by Piha, Papadas, and Davvetas (2021) is a psychometrically validated...
September 24, 2026
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Dr. Mohammed Looti
RAND Social Health Battery
The RAND Social Health Battery (RSHB) is a psychometric instrument developed during the RAND Health...
September 24, 2026
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Dr. Mohammed Looti
Activist Brand Perception Scale (ABP)
The Activist Brand Perception Scale (ABP), developed by Saracevic and Schlegelmilch (2024), is a validated...
September 24, 2026
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Dr. Mohammed Looti
Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP)
The Blockchain Knowledge, Attitude, and Practice in Digital Marketing Scale (BlkChn-Mk-KAP) is a psychometrically validated...
September 24, 2026
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Dr. Mohammed Looti
Clifton Assessment Procedures for the Elderly
A comprehensive psychometric guide to the Clifton Assessment Procedures for the Elderly (CAPE), covering the...
September 24, 2026
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Dr. Mohammed Looti
Customers’ Experienced Product Quality (CEPQ)
The Customers' Experienced Product Quality (CEPQ) scale is a 24-item psychometric instrument evaluating product quality...
September 24, 2026
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Dr. Mohammed Looti
Conformity Motivation (Opinions)
A comprehensive psychometric guide to the Conformity Motivation (Opinions) scale introduced by Tsai, Zhao, and...
September 24, 2026
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Dr. Mohammed Looti
Cognitive Empathy with the Person in the Ad
A comprehensive academic guide to the Cognitive Empathy with the Person in the Ad scale,...
September 24, 2026
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Dr. Mohammed Looti
Multidimensional Measure of Islamic Spirituality (MMS)
The Multidimensional Measure of Islamic Spirituality (MMS) is a 75-item psychometric inventory developed by Dasti...
September 24, 2026
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Dr. Mohammed Looti
Certainty of the Purchase Decision
A comprehensive academic psychometric profile of the Certainty of the Purchase Decision scale (Pizzutti, Gonçalves,...
September 24, 2026
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Dr. Mohammed Looti