The Brand Morality (BM) Scale

A comprehensive academic evaluation of the Brand Morality (BM) Scale, a 12-item psychometric instrument developed...

September 27, 2026 • Dr. Mohammed Looti

Franchisee-Franchisor Trust–Measurement Model

The Franchisee-Franchisor Trust--Measurement Model (FFT-MM) is an advanced dyadic psychometric instrument evaluating vertical, horizontal, and...

September 27, 2026 • Dr. Mohammed Looti

Leader Digital Competence (LDC) Scale

The Leader Digital Competence (LDC) Scale is a psychometrically validated, 10-item instrument measuring supervisory digital...

September 27, 2026 • Dr. Mohammed Looti

Momentary Cannabis Craving Scale

A psychometric review of the Momentary Cannabis Craving Scale (MCCS; Davis et al., 2025), a...

September 27, 2026 • Dr. Mohammed Looti