The Media Equation Studies (Treating computers as social actors) – Byron Reeves and Clifford Nass
A comprehensive academic analysis of Byron Reeves and Clifford Nass's Media Equation paradigm, examining how...
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1054 results
The Brand Personality Studies – Jennifer Aaker
A comprehensive academic analysis of Jennifer Aaker's brand personality framework, examining its theoretical roots, five...
September 17, 2026
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Dr. Mohammed Looti
The Sensory Marketing Experiments (Ambient Scent/Music) – Aradhna Krishna
A comprehensive academic analysis of Aradhna Krishna's seminal sensory marketing experiments focusing on ambient scent,...
September 17, 2026
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Dr. Mohammed Looti
The Choice Architecture Experiments – Eric Johnson
An academic examination of Eric Johnson's foundational experiments in choice architecture, default effects, Query Theory,...
September 17, 2026
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Dr. Mohammed Looti
The Save More Tomorrow (SMarT) Program – Richard Thaler and Shlomo Benartzi
A comprehensive academic analysis of Richard Thaler and Shlomo Benartzi's Save More Tomorrow (SMarT) program,...
September 17, 2026
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Dr. Mohammed Looti
The Nudge Experiments (Urinals and Cafeterias) – Richard Thaler and Cass Sunstein
An academic examination of Richard Thaler and Cass Sunstein's nudge experiments, analyzing choice architecture in...
September 17, 2026
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Dr. Mohammed Looti
The Low-Ball Technique Experiment – Robert Cialdini
A comprehensive academic analysis of Robert Cialdini's 1978 low-ball technique experiment, exploring compliance psychology, commitment,...
September 17, 2026
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Dr. Mohammed Looti
The Foot-in-the-Door Experiment (Drive Carefully Sign) – Jonathan Freedman and Scott Fraser
A comprehensive academic analysis of Freedman and Fraser's 1966 Foot-in-the-Door study, detailing methodology, self-perception theory,...
September 17, 2026
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Dr. Mohammed Looti
The Door-in-the-Face Experiment (Blood Donation) – Robert Cialdini
An academic examination of Robert Cialdini's Door-in-the-Face blood donation experiment, detailing experimental methodology, reciprocity norms,...
September 17, 2026
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Dr. Mohammed Looti
The Elaboration Likelihood Model Experiments (Persuasion) – Richard Petty and John Cacioppo
A comprehensive academic analysis of Petty and Cacioppo's Elaboration Likelihood Model experiments, dual-process persuasion, and...
September 17, 2026
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Dr. Mohammed Looti
The Alibi Believability Studies – Gary Wells
A comprehensive academic analysis of Gary Wells' foundational research on alibi believability, evidence taxonomy, investigator...
September 17, 2026
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Dr. Mohammed Looti
The Control Question Test (Polygraph Validity Studies) – David Raskin and John Kircher
A comprehensive academic outline analyzing the Control Question Test (CQT) polygraph validity studies conducted by...
September 17, 2026
•
Dr. Mohammed Looti