Cheating Experiment (Die Rolling) – Shaul Shalvi The Moral Licensing
A comprehensive academic examination of Shaul Shalvi's die-rolling experiments, exploring moral licensing, self-serving justifications, and...
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The Matrix Experiments (Truth About Dishonesty) – Dan Ariely The Rationalization
An academic analysis of Dan Ariely's Matrix Experiments, examining the Fudge Factor theory, rationalization mechanics,...
September 12, 2026
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Dr. Mohammed Looti
Brown The Ikea Effect Experiment – Michael Norton, Daniel Mochon, and Dan Ariely
A comprehensive academic analysis of Norton, Mochon, and Ariely's landmark study on consumer labor, valuation,...
September 12, 2026
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Dr. Mohammed Looti
What You Want Experiment – Ayelet Gneezy, Uri Gneezy, Leif Nelson, and Amber
An in-depth academic examination of the Pay-What-You-Want pricing experiments conducted by Ayelet Gneezy, Uri Gneezy,...
September 12, 2026
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Dr. Mohammed Looti
Price Effect (Free Chocolate) – Dan Ariely, Eyal Gneezy, and Nina Mazar The Pay
A comprehensive academic analysis of the zero-price effect, examining the foundational chocolate experiments by Dan...
September 12, 2026
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Dr. Mohammed Looti
Antoine Bechara, Antonio Damasio, Daniel Tranel, and Steven Anderson The Zero
A comprehensive academic analysis of the collaborative neuropsychological paradigms of Bechara, Damasio, Tranel, and Anderson...
September 12, 2026
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Dr. Mohammed Looti
Reflection Test – Shane Frederick The Iowa Gambling Task (Decision Making)
A comprehensive academic analysis of Shane Frederick's Cognitive Reflection Test and the Iowa Gambling Task...
September 12, 2026
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Dr. Mohammed Looti
The Lawyer-Engineer Problem – Daniel Kahneman and Amos Tversky: The Cognitive Perspective
A comprehensive analysis of Kahneman and Tversky's Lawyer-Engineer Problem, exploring base-rate neglect, representativeness heuristic, and...
September 12, 2026
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Dr. Mohammed Looti
Experiment – Amos Tversky and Daniel Kahneman The Base Rate Neglect Experiment
A comprehensive academic analysis of Amos Tversky and Daniel Kahneman's foundational Base Rate Neglect experiments,...
September 12, 2026
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Dr. Mohammed Looti
Thomas Gilovich, Robert Vallone, and Amos Tversky The Gambler’s Fallacy
A comprehensive academic analysis of Gilovich, Vallone, and Tversky's seminal research on subjective probability, random...
September 12, 2026
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Dr. Mohammed Looti
Experiment – Ted O’Donoghue and Matthew Rabin The Hot Hand Fallacy Study –
A comprehensive academic analysis of Ted O'Donoghue and Matthew Rabin's experimental and theoretical studies on...
September 12, 2026
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Dr. Mohammed Looti
Marshmallow Test (Delay of Gratification) – Walter Mischel The Present Bias
A comprehensive academic analysis of Walter Mischel's Marshmallow Test, delay of gratification mechanisms, present bias,...
September 12, 2026
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Dr. Mohammed Looti