Scales

Narrative Transportation Scale

Comprehensive academic overview of the Narrative Transportation Scale (NTS) developed by Green and Brock (2000),...

September 5, 2026 • Dr. Mohammed Looti
Theories

Deindividuation Theory – Philip Zimbardo

A comprehensive academic analysis of Philip Zimbardo's deindividuation theory, examining anonymity, loss of self-awareness, and...

September 5, 2026 • Dr. Mohammed Looti
Experiments

The Pratfall Effect Experiment – Elliot Aronson

A comprehensive academic examination of Elliot Aronson's 1966 Pratfall Effect experiment, exploring interpersonal attraction, competence,...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Animosity Scale (CAS)

An in-depth academic review of the Consumer Animosity Scale (CAS), examining its theoretical foundations, psychometric...

September 5, 2026 • Dr. Mohammed Looti
Scales

Consumer Ethnocentrism Scale (CETSCALE)

A comprehensive academic analysis of the Consumer Ethnocentrism Scale (CETSCALE), developed by Terence A. Shimp...

September 5, 2026 • Dr. Mohammed Looti
Scales

Source Credibility Scale

A comprehensive psychometric review of Ohanian's (1990) Source Credibility Scale, detailing its theoretical foundations, structural...

September 5, 2026 • Dr. Mohammed Looti
Scales

Advertising Scepticism Scale (SKEP)

A comprehensive academic psychometric profile of the Advertising Scepticism Scale (SKEP) developed by Carl Obermiller...

September 5, 2026 • Dr. Mohammed Looti
Experiments

The Cyranoid Experiment – Stanley Milgram

A comprehensive academic analysis of Stanley Milgram's cyranoid experiment, exploring speech shadowing, social perception, and...

September 5, 2026 • Dr. Mohammed Looti