Scales

Brand Community Identification (BCID)

Comprehensive academic psychometric review of the Brand Community Identification (BCID) scale developed by Algesheimer, Dholakia,...

September 16, 2026 • Dr. Mohammed Looti
Scales

Brand Community Engagement (BCE)

A comprehensive academic psychometric profile of the Brand Community Engagement (BCE) scale developed by René...

September 16, 2026 • Dr. Mohammed Looti
Scales

Benevolence Value Importance (BENVAL)

A comprehensive psychometric guide to the Benevolence Value Importance (BENVAL) scale, adapted from the Schwartz...

September 16, 2026 • Dr. Mohammed Looti
Scales

Behavioural Intention (General) (BIGEN)

A comprehensive psychometric guide to the Behavioural Intention (General) (BIGEN) scale, examining its theoretical origin...

September 16, 2026 • Dr. Mohammed Looti
Scales

Participant Role Questionnaire

A comprehensive academic analysis of the Participant Role Questionnaire (PRQ) developed by Christina Salmivalli and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Product Social-Adjustive Function (PSAF)

The Product Social-Adjustive Function (PSAF) scale is a 6-item psychometric measure created by Grewal, Mehta,...

September 16, 2026 • Dr. Mohammed Looti
Experiments

The Self-Monitoring Studies – Mark Snyder

A comprehensive academic analysis of Mark Snyder's self-monitoring theory, psychometric assessments, empirical findings, critiques, and...

September 16, 2026 • Dr. Mohammed Looti
Scales

Revised Pro-victim Scale

Comprehensive psychometric review and administration protocol for the Revised Pro-victim Scale (RPVS; Rigby, 1997), measuring...

September 16, 2026 • Dr. Mohammed Looti