Scales
Word of Mouth Intentions Scale (WOM)
A comprehensive psychometric analysis of the Word of Mouth Intentions Scale (WOM) developed by Zeithaml,...
Psychometrics
5408 results
Scales
Attitude Toward the Ad Scale (Aad)
The Attitude Toward the Ad Scale (Aad) is an essential 3-item semantic differential instrument measuring...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Self-Brand Connection Scale
A comprehensive psychometric guide to the Self-Brand Connection Scale (SBC) developed by Escalas and Bettman...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Hedonic and Utilitarian Attitudes Scale
A comprehensive academic guide to the Hedonic and Utilitarian Attitudes Scale (HUTA), covering its theoretical...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Perceived Value Scale (PERVAL)
The Perceived Value Scale (PERVAL), developed by Jillian C. Sweeney and Geoffrey N. Soutar, is...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Purchase Intention Scale (PINT)
A comprehensive psychometric guide to the Purchase Intention Scale (PINT) developed by Dodds, Monroe, and...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Customer Satisfaction Scale (CSAT)
A comprehensive academic analysis of the 6-item Customer Satisfaction Scale (CSAT), covering its theoretical foundation...
September 5, 2026
•
Dr. Mohammed Looti
Scales
SERVQUAL
A comprehensive academic guide to the SERVQUAL scale by Parasuraman, Zeithaml, and Berry (1988), examining...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Consumer Brand Identification Scale
The Consumer Brand Identification Scale (CBIS) measures the degree to which consumers define themselves by...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Brand Trust Scale
The Brand Trust Scale (BTS), developed by Chaudhuri and Holbrook (2001), is a validated 4-item...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Materialism Values Scale (MVS)
A comprehensive academic guide to the Materialism Values Scale (MVS) developed by Marsha L. Richins...
September 5, 2026
•
Dr. Mohammed Looti
Scales
Personal Involvement Inventory (PII)
A comprehensive psychometric analysis of the Personal Involvement Inventory (PII) developed by Judith Lynne Zaichkowsky...
September 5, 2026
•
Dr. Mohammed Looti