Scales

Viewer Response Profile (VRP)

A comprehensive academic psychometric evaluation of the Viewer Response Profile (VRP), developed by Mary Jane...

September 11, 2026 • Dr. Mohammed Looti
Scales

Feelings Toward Ads Scale

An in-depth academic examination of the Feelings Toward Ads Scale (FTA) developed by Edell and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Mood Short Form (MSF)

A comprehensive academic analysis of the Mood Short Form (MSF) developed by Peterson and Sauber...

September 11, 2026 • Dr. Mohammed Looti
Scales

PAD Emotional State Scale

A comprehensive psychometric guide to the PAD Emotional State Scale (Mehrabian & Russell, 1974), detailing...

September 11, 2026 • Dr. Mohammed Looti
Scales

Consumer Emotional Intelligence Scale (CEIS)

A comprehensive academic analysis and psychometric profile of the Consumer Emotional Intelligence Scale (CEIS), detailing...

September 11, 2026 • Dr. Mohammed Looti
Scales

Self-Management Ability Scale-30

The Self-Management Ability Scale-30 (SMAS-30) is a comprehensive 30-item psychometric instrument evaluating six self-management competencies...

September 11, 2026 • Dr. Mohammed Looti
Scales

Brief Mood Introspection Scale (BMIS)

A comprehensive academic guide to the Brief Mood Introspection Scale (BMIS) developed by Mayer and...

September 11, 2026 • Dr. Mohammed Looti
Scales

Role Overload Scale (Wife) (RO-W)

The Role Overload Scale (Wife) (RO-W), developed by Michael D. Reilly in 1982, is a...

September 11, 2026 • Dr. Mohammed Looti